YouTube is a website designed for sharing videos. It is one of the biggest, most popular sites in the world, and is eating up the audience that used to watch TV. Some stats:
- Hours of video uploaded to YouTube every minute: 300
- Number of videos viewed on YouTube everyday: 4,950,000,000
- Number of unique visits to YouTube every month: 900,000,000
WHY USE YOUTUBE?
YouTube is a viable self-promotion and self-expression platform for all writers and should be considered. You can use it in a small way – you can film promotional talks or readings you do and store and share them there. Or you can use it in a bigger way and make and share videos regularly and aim for a larger audience.
HOW WE CREATED JHP YOUTUBE CHANNEL O BOOKS PRESENTS
We started O-Books Presents to showcase our authors and offer a taste of their wisdom.
The aim is to provide, a friendly, conversational opening to their spiritual knowledge and personalities.
It’s a good idea for the same reason any interview is a good idea for publicity – it provides an opportunity to tell people about the author and for the audience to get to know them personally.
If an audience member connects with an author personally, it creates excitement and interest in their work.
A YouTube channel doesn’t have to be just author interviews – it’s a place to create entertaining and informative media – as long as you are doing that, as well as showcasing your product, then you can have fun with your imagination.
The beauty of the internet age is that we can create our own media channel and not just have to place our authors on others. The challenge is generating an audience consistently when there is a lot of competition out there.
Being honest about our place in the market as a publisher who can break out and build platforms for spiritual writers, we wanted to categorize the channel as a place for discovery.
EXAMPLE OF JHP IMPRINTS AND JHP AUTHORS ON YOUTUBE.
O Books (JHP)
Dr. Bruno Roque Cignacco