Publishing System User Manual
+ - CHAPTER 1: THE PROPOSAL
+ - CHAPTER 2: THE BOOK
+ - CHAPTER 3: THE MARKET
+ - CHAPTER 4: MORE PROPOSAL DETAIL
+ - CHAPTER 5: CATEGORIES AND METADATA
+ - CHAPTER 6: THE CONTRACT
+ - CHAPTER 7: AUTHOR SERVICES
+ - CHAPTER 8: EDITORIAL
+ - CHAPTER 9: MARKETING
+ - CHAPTER 10: CONTACTS DATABASE
+ - CHAPTER 11: MARKETING ACTIVITIES
+ - CHAPTER 12: ONLINE SALES AND AMAZON
+ - CHAPTER 13: ONLINE MARKETING SERVICES
FREE SERVICES
PAID SERVICES
+ - CHAPTER 14: SOCIAL MEDIA
+ - CHAPTER 15: BLOGS
+ - CHAPTER 16: SALES & ORDERING
+ - CHAPTER 17: ROYALTIES AND FINANCE
+ - APPENDICES
+ - CHAPTER (to follow)
+ - CHAPTER (to follow)

PUBLISHING TIMELINE

Below is our publishing timeline in more detail:

1. PROPOSAL SUBMISSION

a. Inquiry submitted.

b. Declined, or moved to Proposal.

c. Proposal Submitted.

d. Proposal Out For Review. Several Reader Reports.

e. Declined, or Contract offered.

Usual timeframe: 2 weeks.

2. EDITORIAL AND DESIGN

a. Manuscript uploaded onto Production page by author.

b. Copyediting (or heavy edit/writing advice* if that option has been taken).

c. Copyedit returned to author for approval (last opportunity to add Endorsements and last chance for changes); final check on Profile, Description, Keywords, Categories.

d. Interior design and draft front cover.

e. Proofreading.

f. Full cover (can’t be started until interior design and hence page-length is finalized).

g. Final cover and interior files.

For more information see WORKFLOW SECTIONS.

Usual timeframe: 3 months.

3. MARKETING COPY

Material for Marketing page prepared – Edited Description, AI/tipsheet, press release prepared (not for every title, depends on the book, publisher and the publicist) – this can’t be started until the final cover and interior files are finalized and locked.

Usual timeframe: 2 weeks.

4. PRE-SALES AND MARKETING

a. Info sent to the trade and sales reps.

b. Info to trade journals (they work 6-9 months ahead).

c. Selected titles sent to NBN catalogues (they work 6-9 months ahead).

d. Author free copies printed.

Usual timeframe: 2.5 months.

5. PRE-ORDER

a. Books available for pre-order from trade and online, worldwide (for copies for personal use, see ORDERING).

b. Reps start selling (chain buyers work 6+ months ahead).

c. Marketing activities get into full flow (particularly signing sessions which can take time to arrange – major stores can be booked 6-12 months ahead).

d. If you have requested it, paid-for PR* will start here; publicist in contact with author and enters plan on Marketing page.

Usual timeframe: 3 months.

Throughout the process: we encourage engagement with our Author and Reader FB pages, and building your social media contacts and your overall “platform”.

6. PRINTING AND PUBLICATION

a. 3 months before publication – Standard PR starts, publicist enters plan on Marketing page.

b. 2 months before publication – books in warehouses (see ORDERING).

c. 1 month before publication – ebook distributed and available for pre-order.

Usual timeframe: 3 months.

APPROX 1 YEAR IN TOTAL, FROM INQUIRY TO PUBLICATION

7. AFTER PUBLICATION

a. Sales are added to the Financial page a month in arrears.

b. 3-month review – see Marketing/Introduction.

c. ebook promotions, dependent on number of good Amazon reviews.

d. Every time a book reaches another 500 copies more PR is triggered – see Marketing/Introduction.

*payment from author involved