Interviews are useful in generating awareness of a book, though it's usually to hard to pinpoint specific results.
What we do
We tried for nearly 1,000 last year, and had 200 completed. We have some good relationships with radio shows worldwide, mainly USA/UK.
- Your publicist will contact a number of hosts in your initial PR. If we do get requests for interviews the details will get entered as an “Activity” and an email with information will be sent to you.
- There are two types of interview. Pre-record: less pressure as errors can be edited out. Live shows are just that.
- Some producers will want to speak to you directly to assess how suitable you and your message are for their audience.
- Some interviewers will want to read a copy of your book beforehand.
- The reach of each station/host is highly variable.
- Setting up interviews is labor-intensive. There is the issue of time zones, which can mean interviews being conducted late at night or early in the morning.
- Many stations request that the interviewee, you, call into the station at your own cost. Some use Skype, which is a better option and can be face-to-face.
- It is often worthwhile preparing a list of 10 possible questions you would be happy to answer about your book. You can enter this onto the “Promotional Plans” section of the Marketing page.
- When you have done an interview, always share a live link with your publicist, and share the show widely on your social-media links.
- Before an interview make sure you’re refreshed yourself by Googling tips, as in http://www.mediafriendly.org/wp-content/uploads/2014/07/Media-Friendly-A5-13_9_12.pdf. We also have some tips in the Appendices.
What you can do
You can search the Database using "Radio" in "Type" and select the "Category" most applicable to your book. There are over 6000 talk-radio shows in the USA alone who are looking for guests every day. You may as well be one of them!