Pro Bono?

Pro Bono?

Can capitalism promote effective philanthropy and altruism? Have the big society right wing neoliberals got it wrong?


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Pro Bono? discusses philanthropy not as a social or humanitarian practice but as an integrated part of present-day creative capitalism, having a direct relation to its growing inequality.
The book investigates four expressions of philanthropy as ideology: consumer philanthropy, where we are asked to consume with good conscience; corporate philanthropy where businesses engage in social work and where philanthropic associations reengineer themselves to mimic corporations; billionaire philanthropy where conspicuous consumption is now being supplemented with conspicuous philanthropy; and finally celebrity philanthropy where now one of the hallmarks of a celebrity is the commitment to use that fame to do good.

ABOUT THE AUTHOR
Mikkel Thorup
Mikkel Thorup Mikkel Thorup is an intellectual historian focusing on the political history of the present.
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